Content debt
“Buttondown’s most pernicious form of content debt is the more conventional kind: docs have screenshots that are out of date, blog posts reference features that have been moved or renamed, comparison pages are anchored on old pricing, et cetera. It all boils down to some variation on vestigiality: you publish a thing that doesn’t have a direct line of communication to the source of truth (whether that source of truth is “a YAML file containing pricing plan information” or “the live production-level codebase” or whatever.) A lot of my strategic work the past month, and in the month to come, is focused on widening those lines.”