“If the customer is always right, then you’re never wrong when you’re consuming. No contemporary company has offered that Faustian bargain more broadly and aggressively than Amazon. In a previous era, being at home meant you probably weren’t shopping. The mall was, as Ian Bogost noted in an essay for the Atlantic, where “consumerism roared and swelled but, inevitably, remained contained.” Freeing consumerism from that containment was one of the internet’s earliest applications, streamlining the process of shopping at home, and later, on phones.” “Recent technologies have enabled the role of customer to be fused with the newer role of user, who inhabits an entire system rather than a specific transaction”