Our first three perfumes
Frédéric Malle of Editions de Parfums with Perfumer Carlos Benaïm
Frederic Malle — Scent World E28
When Frederic Malle launched Editions de Parfums in 2000, he did something no other brand had done: credit perfumers on each bottle. Seeing perfumers as true...
What I’ve learned so far from making a perfume company
“It’s not clear why I didn’t think of this myself. Personal networking has been a huge force in my life, so I guess I thought of networking as a personal act, but there’s no reason you wouldn’t be able to hire someone else to network for you. And still, this is not something I’d put together before—that if there’s someone who seems unreachable, there might just be a fixed dollar amount, a few emails, and an NDA standing in your way.”
“This makes me appreciate one of the major drawbacks of consumer regulations: they apply “must be good at following complicated rules” as a selection pressure against enterprises.”
Sasha’s perfume reviews