Ostensibly, Panic makes Apple software, like the award-winning Transmit, Coda, and Status Board. But how many Apple software developers team up with the creator of Katamari Damacy to print and sell their official t-shirts, or manufacture a series of deadly accurate Atari 2600 boxes for non-existent games? Cofounder Cabel Sasser shares the unique story of how Panic stayed independent at all costs, as well as some of the challenges along the way. Recorded in September 2013 at XOXO, an arts and technology festival in Portland, Oregon celebrating independent artists using the Internet to make a living doing what they love. For more, visit http://xoxofest.com. Video thumbnail by Ian Linkletter: http://www.flickr.com/photos/linkletter/9892159725/ Intro Music: Broke for Free, "Breakfast with Tiffany" http://bit.ly/xo2013broke

when you build an amazing product that helps people be happier doing their jobs every day, you’ll find the customers you need to keep it going. ​ But that’s OK, because crushing anything has never really been a goal. Instead, we’re working hard to give you something really amazing. Something you’ll use every day. Something worth switching to.