In other words, the ‘success’ of technologies like self-checkout machines is in large part produced by the human effort necessary to maintain the technologies ​ Their broader point is that automation doesn’t eliminate human labor; it often leads to its disguising and devaluation ​ Customers have to bridge the gap between the norms of human customer service and the company’s imposition of inhuman staff shortfalls without completely losing their patience or simply taking what they couldn’t find a reasonable way to purchase. ​ That is, they rely on the kinds of consideration from users that the companies themselves don’t practice. ​ They have prioritized user growth, data collection, and advertising over providing a safe, reliable service to users. It’s no wonder that some users will adopt the same attitude and the same goals: try to spread unwanted messages as far as possible.