It’s not merely about being “busy” in the individual sense. It’s terrifyingly simple to have, say, 100 people all with specific titles, showing up to the office, doing “productive” stuff with set goals, and ultimately be doing the wrong thin
“Don’t confuse motion with progress” is my favorite business aphorism. It’s so easy to fill time and feel productive. It’s not merely about being “busy” in the individual sense. It’s terrifyingly simple to have, say, 100 people all with specific titles, showing up to the office, doing “productive” stuff with set goals, and ultimately be doing the wrong thing as a collective. There really isn’t a happy ending to this. You have to be paranoid all of the time, no matter how large or small your company is. And, sometimes the ability to see what’s truly important is out of sight. I’m sure there were ants building a hill somewhere on the Titanic.