That is, involve your team in co-creating what success looks like — instead of purely asking them to execute and get you there.

“Writing for us is not a business, in any direct sense of the word. We write because we have something to say, not to make money off page views, advertisements, or subscriptions. If some readers end up signing up for Basecamp, that’s great. But if they just like to read and not buy, that’s also great.” “In fact, the intention is to lessen our dependency on Twitter too, and simply turn Signal v Noise into the independent home for all our thoughts and ideas – big or small.”