That’s part of what makes Branch different from the question-and-answer site Quora, which it’s often compared to. On Quora, users vote on the best answer, which shoots to the top of the page. On Branch, answers to a prompt are listed chronologically. "They’re Q and A. We’re conversation," Miller said. "We’re not interested in the right answer. We’re interested in the conversation." clients might be interested in using the site to broadcast a conversation between a few top execs, sort of like a semi-public email system that employees could read straight from the source without the danger of it turning into a reply-all party.