I started thinking about this meme’s six-year journey from a dark corner of young Twitter to the florescent lighting of high-school-friend Facebook. I’ll argue are different ways of looking at the same thing: One is that a single Twitter user released this sentiment into the collective unconscious, or activated an existing sentiment, and that by going viral that sentiment has become thoroughly and invisibly embedded in the fabric of culture to such a degree that it now consistently reappears throughout the world. The other explanation is that creative originality, the kind we still police with terms like “plagiarism,” is even more of a myth than we realize, and we hadn’t faced that because we never had the tools to observe how much we repeat one another.