They have insight; they have intuition. These come from an internalized philosophy about the field, drawn from experience, observation, and stories.

Indeed, what Spotify calls “streaming intelligence” should be understood as surveillance of its users to fuel its own growth and ability to sell mood-and-moment data to brands. ​ When a platform like Spotify sells advertisers on its mood-boosting, background experience, and then bakes these aims into what it recommends to listeners, a twisted form of behavior manipulation is at play. It’s connected to what Shoshana Zuboff, in The Age of Surveillance Capitalism: The Fight for A Human Future at the New Frontier of Power, calls the “behavioral futures market”—where “many companies are eager to lay their bets on our future behavior.”

Rasowa, zaprojektowana, by cieszyć. Młoda i piękna brunetka z dużymi cyckami.

We know that people are marrying later in life, but that’s not the only shift. The whole relationship timeline is stretching.

The secrets data won't tell you It’s become standard to lean on quantitative, experiment-driven design, especially when decisions must be made quickly and with very little time and resources. But this method often only reveals surface-level themes and not much about your users’ true intentions. In this onboarding case study, Vicki will walk you through how we learned to design using intuition, blending science and design research to create a solution that met our users’ needs. About Vicki Vicki is a Product Designer at Headspace, creating experiences to guide new users towards a healthy meditation practice. Previously, she was at Lyft, optimizing the passenger ride experience, and at Google, designing tools for reducing bias and predicting outcomes. Prior to Google, Vicki was at Stanford School of Medicine coordinating research studies in Pediatric Oncology. She holds a degree in Behavioral Psychology from the University of California, San Diego.

Using my phone and computer might feel like nothing more than the static of passing time, but all the micro-decisions I make as I search and swipe and scroll are secretly valuable commodities. Every time I touch a device, I leave a trail of digital DNA that can be used to reverse-engineer some version of me that is used to sell me things. There is a context for each of these. But there is no one explanatory key to unlock the cryptic, boring mess of the whole. For everything that lives on my computer and phone, the only common denominator, really, is me. Something I’ve noticed in my Instagram feed lately: the influencers seem exhausted. It’s not like leveraging authenticity is a new thing, but what strikes me about this version of the trend is how much explanation the smallest acts of self-conscious unraveling involve. The caption-to-photo ratio is off the charts. It takes a whole essay to comfortably give up some of the rough work it takes to be a person. The kinds of digital particulates and residues that turn up in our devices aren’t the things we might normally stake our identities on, but the fact of their being recorded imbues them with new meaning. I read the minor riot of imperfections in my Instagram feed as a heartfelt backlash against the toll it takes to both produce and consume mediated lives. More cynically, I might call it a race to vulnerability in the new competitive landscape of monetized self-exposure. Either way, I get where the impulse comes from — I indulged it only a few paragraphs ago. It’s not like I’m really showing you all the curiously boring stuff that’s in my phone; I’m only telling you about it. And I’m making sure you know that I know how boring it is, before you reach your own judgments. Despite my better knowledge, my devices still feel like private spaces.

When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. Data in your favor? Ok, launch it. Data shows negative effects? Back to the drawing board. And that data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions. But I won’t miss a design philosophy that lives or dies strictly by the sword of data.

"personal data" reinscribes the idea that data is property rather than situated information; but that encourages the false idea that you "make" your own data rather than data being read off of you in a potentially infinite number of ways— Rob Horning (@robhorning) February 15, 2019

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