One of my common pieces of advice is that when doing something or making something, you should separate your planning into two distinct goals: - How good do you need the thing to be? - How good would you like the thing to be?

You write about what happened, but you can never capture the actual event.​ The role of the word may be to commoditise knowledge, but everything feeds into everything else, and by writing things down, no matter how disconnected they are from their source, we can provide the seeds of new things that would not otherwise have existed.