“Wu continues the thought: “At stake, then, in the allocation of one’s attention is something akin to how one’s life is lived.” Wu draws a bright circle around practices and promises of the attention merchants, and the bargains that have been struck, asking as baldly as perhaps has ever been asked, “Is this worth it?”” “It seems as though every other day a new article on unplugging or screen-fasts or the risks of hyperconnectivity goes viral, preaching (ironically) against the very platform that delivers it to those valuable eyeballs.”