It’s not that people are stupid, it’s that they are lazy. It’s not stupid to take the path of least resistance or get annoyed at complex UI. @artypapers lazy? or busy, maybe? @shehabhamad Lazy. Busy is the socially acceptable cousin of lazy. .@shehabhamad Being too busy is a result of being too lazy to prioritize, make decisions, delegate, realize something isn’t worth doing. @artypapers To exist in the age of the Internet is to be ever confronted with the question “What is important to me?”

There is no clear winner, only an ever-changing list of survivors. Losing is just a failure to adjust and relate to the present context most directly.

Those steps climb upward to some unknown but presumed better end ​ When you strip everything away what are those few things that remain true throughout every incremental technological advancement. It’s no longer a staircase on a timeline, but a single immutable point. ​ Truths that are inherently long term, inherently valuable—and the foundation for meaningful innovation.

And yet for all that power, the basis of these world shaping ideas is really very small and fundamental; layers seated directly on top of fundamental truths: life and death, attention as identity, and the arrow of time. What’s striking to me is the magnitude of impact created through these different layers because of their proximity to something very fundamental. There is little to no opportunity depth, there is only vast potential upward. The future will be catalyzed by those exposing fundamental truths and created by those who are willing to thoroughly understand and leverage the power of those truths directly. But those truths will be far easier to find when you are looking for the layers obscuring them from view.

but the aim is always the experience, not the measurement itself. ​ A company understanding its nature is critical to its execution in context over time.

A selection of my unpopular* opinions (* couldn’t bring myself to write “contrarian” so maybe add that to the list, too):— r. (@artypapers) March 14, 2016