And yet for all that power, the basis of these world shaping ideas is really very small and fundamental; layers seated directly on top of fundamental truths: life and death, attention as identity, and the arrow of time. What’s striking to me is the magnitude of impact created through these different layers because of their proximity to something very fundamental. There is little to no opportunity depth, there is only vast potential upward. The future will be catalyzed by those exposing fundamental truths and created by those who are willing to thoroughly understand and leverage the power of those truths directly. But those truths will be far easier to find when you are looking for the layers obscuring them from view.