“Graffiti artists are hired by real estate firms to bring a safe level of grittiness to a neighborhood. Ebay asks us to choose between passing on a valuable collectable to a relative or finding the highest bidder.” “But since something truly new or different is unassimilable to capitalism’s techniques for value extraction — economies of scale, interchangeable workers, mass production — much of creativity under capitalism is, as Mould argues, “newness to maintain more of the same,” rather than the development of new ways of being.”