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From “Heavy Purchasers” of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You – The Markup
From “Heavy Purchasers” of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You – The Markup
A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences
The file, which was linked to from a public page on Xandr’s website, contains 650,000 rows of data, each containing the name of an audience segment, the name of the supplier of the data behind that segment, a supplier ID number, and a segment ID number.
They also sometimes contain a hierarchical taxonomy, such as “Lifestyle > Visitation > Recent Retail Visit by Shopper > Lululemon.”
tech-industrytech-industry#advertising#data
·themarkup.org·
From “Heavy Purchasers” of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You – The Markup