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3 RJB Financial Package
3 RJB Financial Package
This is our monthly financial package geared for outsiders like bankers and vendors.
·docs.google.com·
3 RJB Financial Package
1 A Basic Marketing Overview
1 A Basic Marketing Overview
This is a basic marketing overview that describes the unique market opportunity with this engine series, the identity we were working to build/earn, and general competitive information.
·docs.google.com·
1 A Basic Marketing Overview
1 General Overview to Outsiders
1 General Overview to Outsiders
This is a general business overview that we gave to vendors, prospective emplyours and others we considered doing business with.
·docs.google.com·
1 General Overview to Outsiders
1 Cat Target Customers by Type
1 Cat Target Customers by Type
This was written to tally all engine users and operators by engine type along with basic characteristics about them. It helps us focus our marketing efforts.
·docs.google.com·
1 Cat Target Customers by Type
4 A Partnership Proposal to Cat
4 A Partnership Proposal to Cat
For a long time we couldn't understand the amount of attention we were getting from Cat. When a bunch of Twin Cities leadership people came up, we started digging. We're pretty sure it was because we had no geographic limits to where we sold. But all the dealerships had strict geographic limits. The Cat articles below describe enormous sales growth goals for parts. We think they liked the idea that we were adding to their goals by selling heavily to states outside of their geography - which also reduced that geographies sales.
·docs.google.com·
4 A Partnership Proposal to Cat