4 Cat has plans to double 2016 parts and service revenue by 2026 - Equipment World
4 Cat Services Goals - Adjacent Opportunities
We fit in the Adjacent Opportunties portion of Cat's larger sales goals.
4 Cat exiting “most severe downturn in 90-year history,” targets aftermarket services as key growth area _ Equipment World
3 RJB Financial Package
This is our monthly financial package geared for outsiders like bankers and vendors.
2 Cat Number of 3200, 3300, & 3400 Produced
This breaks out the total number of engines produced by series and application.
1 A Basic Marketing Overview
This is a basic marketing overview that describes the unique market opportunity with this engine series, the identity we were working to build/earn, and general competitive information.
1 General Overview to Outsiders
This is a general business overview that we gave to vendors, prospective emplyours and others we considered doing business with.
1 Cat Target Customers by Type
This was written to tally all engine users and operators by engine type along with basic characteristics about them. It helps us focus our marketing efforts.
4 A Partnership Proposal to Cat
For a long time we couldn't understand the amount of attention we were getting from Cat. When a bunch of Twin Cities leadership people came up, we started digging.
We're pretty sure it was because we had no geographic limits to where we sold. But all the dealerships had strict geographic limits. The Cat articles below describe enormous sales growth goals for parts. We think they liked the idea that we were adding to their goals by selling heavily to states outside of their geography - which also reduced that geographies sales.
1 Sales by Customer 2023 & Partial 2022
This is a list of ours sales by customer. It has been useful for marketing purposes.