Behavioral Finance

There’s a saying in neuroscience: “Don’t ask the person, ask the brain!” What does this mean in practice? And how does it affect the way we shop? Colin Camerer, a behavioral economist at the

Black Friday is nearly here, and Neil Bage, a behavioural economics expert and director of behavioural insight at Be-IQ shares his six tips to avoid getting ripped off on the day. Shoppers will spend billions of pounds during the Black Friday and Cyber Monday sales. But you should remember that retailers use a host of…chrome-extension://ldgfbffkinooeloadekpmfoklnobpien/index.html?browser_action#/my/15078363?full=true

Consumer spending makes up almost 70% of the US economy, and businesses are fighting for a slice of the pie. The more we can understand what motivates people to buy, the easier it will be to market to them. Check out the infographic below to see the breakdown of shopping trends by each generation.