Sunk Costs

“Perfection is impossible. In the 1526 singles matches I played in my career, I won almost 80% of those matches. Now, I have a question for you. What percentage of points do you think I won in those matches? Only 54%. In other words, even top-ranked tennis players win barely more than half of the

Apple Inc., reaching a make-or-break point in its decade-old effort to build a car, has pivoted to a less ambitious design with the intent of finally bringing an electric vehicle to market.

The most powerful, simple and trusted way to gather experience data. Start your journey to experience management and try a free account today.

NGPF Activity Bank Behavioral Finance Virtual Adaptation Ideas PLAY: The Ultimatum Game REQUIRED RESOURCES: Teachers, you must access the answer key/teacher guide for materials you need to facilitate this activity. You can find this on the Unit Page this resource is in. This fu...

PLAY: The Ultimatum Game is a classroom experiment that demonstrates how irrational humans can be when making financial decisions. With this game, students will explore the behavior and emotions behind the financial decisions they make. In this activity, students will be presented with this scenario: Two Teacher Tips: As classroom discussion will be key to learning the behavioral finance principles of this activity, it is important to review the Teacher Guide before facilitating this activity with your students.  The usual payout in the Ultimatum Game experiment is cash. As this is not feasible in the classroom setting, you may want to substitute something inexpensive that students value such as extra credit.