Too Much Faith In Your Solution

[TAG0] One outcome of solution selling was that sales organizations and their teams began to believe that their solution was what would win them deals. With a blind faith that their solution was the best choice for their clients, they identified the clientҳ problem and offered their solution, positioning it againsta competitionҳ solution. There are still true believers who are faithful to their solution, even though it counts less than it did in the past.