AnswerLab is the user experience research firm trusted by leading brands. We provide insights that improve engagement, reduce costs and increase conversion.
We’re Firma and we do what we do because we believe that actionable insights + business grounded strategy + creative drive build successful brands. Hopefully, you do too. Ethnography & innovation, Brand Strategy, Brand Creation.
Brand and experience design studio. Studios in Dubai, Helsinki, London and Tallinn.
BOND is an award winning global design agency. Our work is defined by our belief that in an ever more complex world Simple Wins. We work globally across our studios in Helsinki, London, San Francisco, Dubai and Tallinn.
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The Rainbow Spreadsheet: A Collaborative Lean UX Research Tool — Smashing Magazine
Liverpool FC fans sing “You’ll Never Walk Alone” to their players during matches. UX research is best done when a team is involved. When you run UX research on your own without active observers, you are missing its point. This article describes and gives you a tool I created called the Rainbow Spreadsheet. With it, you will be able to collaboratively observe UX research sessions with team members (or clients). You will be able to conduct research that involves the entire product team, with results that are turned around quickly and that team members will be committed to acting on.