New Format
NEWFORMAT is a creative studio focusing on interdisciplinary exchange within different artistic, cultural and technological forces in the context of contemporary disruption. Driven by audacious re-invention we believe in the act of experimentation as the foremost catalyst for a progressive vision with the power to break new ground. NEWFORMAT are masters of cutting-edge technology and futuristic fluidity, with past projects ranging from creating animations for BEATS by DRE, the virtual fashion show for OTTOLINGER, VETEMENTS’ AR Fashion App, the digital fashion mirror for ADIDAS by 032c to second-skin face filters that saw sci-fi artist ESMAY WAGEMANS’ masks enter the digital realms in a mixed reality beauty editorial.