Marketing and Customer Satisfaction

Marketing and customer satisfaction The concept of marketing and its potential impact on overall customer satisfaction is certainly a part of the overall importance of business. In general terms, marketing and marketing science are significant contributing factors in stimulating customersҠneeds and desires by paving the way to act. Hence, it is simply rational to conclude that advanced stipulations based on scientific research and data are tremendous tools for achieving the ultimate goal of sales. However, it is equally important to understand potential road bumps that may hinder the overall perception of customers, if marketing is the only mean of fine-tuning customer satisfaction. It is clear that seeking and marketing to those individuals and groups that are predisposed to a positive attitude toward particular products and services significantly reduces even the possibility of negative feedback. Yet, it also reduced the true nature of general customersҠfeedback that would have otherwise contributed to the possible improvement and long-term results. Nevertheless, it is naﶥ to assume thatmarketing to a particular sub set of the consumer with a positive predisposition to particular goods or services is not important. Such marketing methods through marketing segmentations may allow for an increase in return on investment, creation of positive cash flow, increasing overall revenue and profitability as well as many other benefits. However, the real question is sustainability as well as the long-term standing of a commercial institution that needs to be addressed. Ultimately, any given organization has to achieve a combination of long-term and short-term goals in order to assure viability and survivability. Endorsement of marketing segmentations of a single strategy will certainly have a negative impact on long-term growth and strategic planning and standing of an organization; unless the product or services at hand are so specific that marketing to the general public is a moot point. Such decisions can not and should not be generalized. There are many factors that have to be taken into account before judging and deciding on a particular course of action. Those factors could and should include particular markets, given products, long-term growth strategy, short-term revenue consideration, as well current and potential future market shares. The postMarketing and Customer Satisfaction first appeared onWorld Consulting Group.