Society

Society

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$700bn delusion: Does using data to target specific audiences make advertising more effective? Latest studies suggest not | Mi3
$700bn delusion: Does using data to target specific audiences make advertising more effective? Latest studies suggest not | Mi3
Ever wondered how come martech is a US$700bn industry, but the ads you see are still crap? Clue – it's because the data foundations are crap, says Brand Traction's Jon Bradshaw. Following former UM privacy chief Arielle Garcia's takedown of the "garbage" data broking sector, Bradshaw challenges industry to provide proof that data-driven targeting actually makes advertising more effective – or in fact makes it worse. He's spoiling for a debate – and has three deep, recent studies that show: broad reach beats targeting for incremental growth; that the cost of targeting outweighs the return; and that second and third party data does not outperform a random sample. First party data does beat the random sample – but contextual ads massively outperform even first party data. And they are much, much cheaper. Now, says Bradshaw, let's see some counter-evidence from those making a killing.
·mi-3.com.au·
$700bn delusion: Does using data to target specific audiences make advertising more effective? Latest studies suggest not | Mi3
Efficiency and bad outcomes
Efficiency and bad outcomes
Yossi Kreinin has a new blog post out about how the push for greater efficiency in organizations leads to negative outcomes, because it leads to teams pursuing local efficiency goals rather than do…
·surfingcomplexity.blog·
Efficiency and bad outcomes
Japan is bracing for rage against the vending machine
Japan is bracing for rage against the vending machine
Japan still loves cash and vending machines, but new banknotes containing hologram technology won't work in many machines without upgrades.
·businessinsider.com·
Japan is bracing for rage against the vending machine
The reclusive plutocrat who became the biggest political donor of 2024
The reclusive plutocrat who became the biggest political donor of 2024
The largest donor of the 2024 presidential campaign, by far, is Timothy Mellon, the reclusive billionaire and heir to the Mellon banking fortune. Mellon was already the largest donor after donating $25 million each to the Super PACs supporting the presidential campaigns of Donald Trump (MAGA Inc.) and Robert F. Kennedy Jr. (American Values 2024). Then, Mellon donated another $50 million to MAGA Inc. on May 31, the day after Trump was convicted of committing 34 felonies.
·popular.info·
The reclusive plutocrat who became the biggest political donor of 2024
AI’s $600B Question
AI’s $600B Question
The AI bubble is reaching a tipping point. As we continue to follow the GPUs, navigating what comes next will be essential.
·sequoiacap.com·
AI’s $600B Question
How to Stop Fascism
How to Stop Fascism
Five Lessons of the Nazi Takeover
·snyder.substack.com·
How to Stop Fascism
its a mediaopoly
its a mediaopoly
Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. this video is for educational purposes only
·invidious.projectsegfau.lt·
its a mediaopoly
The Power Of Annoyance In Advertising
The Power Of Annoyance In Advertising
When it comes down to it, it’s best to think of advertising as a coordinated, decades-long campaign to annoy the heck out of you. And it works pretty well.
·tedium.co·
The Power Of Annoyance In Advertising
Social mobility - Wikipedia
Social mobility - Wikipedia
Social mobility is the movement of individuals, families, households or other categories of people within or between social strata in a society. It is a change in social status relative to one's current social location within a given society. This movement occurs between layers or tiers in an open system of social stratification. Open stratification systems are those in which at least some value is given to achieved status characteristics in a society. The movement can be in a downward or upward direction. Markers for social mobility such as education and class, are used to predict, discuss and learn more about an individual or a group's mobility in society.
economic stature, prestige, and power
·en.wikipedia.org·
Social mobility - Wikipedia
Freedom - Wikipedia
Freedom - Wikipedia
Freedom is the power or right to speak, act and change as one wants without hindrance or restraint. Freedom is often associated with liberty and autonomy in the sense of "giving oneself one's own laws".
·en.wikipedia.org·
Freedom - Wikipedia
Six unelected people forcing their unpopular christian nationalist agenda on a population of three hundred and forty million is not a Democracy. It is tyranny.
Six unelected people forcing their unpopular christian nationalist agenda on a population of three hundred and forty million is not a Democracy. It is tyranny.
America has not been attacked like this since 9/11. Six unelected people forcing their christian nationalist agenda on a population of three hundred and forty million is not a Democracy. It is tyra…
·wilwheaton.net·
Six unelected people forcing their unpopular christian nationalist agenda on a population of three hundred and forty million is not a Democracy. It is tyranny.
Withering Away in the Office
Withering Away in the Office
Please just automate this shit away and let us live.
·beneaththepavement.substack.com·
Withering Away in the Office
Working title (insurance)
Working title (insurance)
Title insurance is grossly overpriced relative to actual risks involved. Why is that?
·bitsaboutmoney.com·
Working title (insurance)
FCC (Finally) Has a Good Idea
FCC (Finally) Has a Good Idea
FCC Chairwoman Jessica Rosenworcel proposed that the agency require mobile providers to unlock customers’ mobile phones within 60 days of activation. New unlocking rules would allow consumers the f…
·om.co·
FCC (Finally) Has a Good Idea
Individual vs AI: Why Personal Matters
Individual vs AI: Why Personal Matters
As generative AI fills our feeds with regurgitated mush, our innate trust in individuals over brands will determine the winners of both attention and revenue. Everyone in media should be racing to …
·om.co·
Individual vs AI: Why Personal Matters