Risk tolerance: why some countries prefer more complex UIs
An analysis of Uncertainty Avoidance and Amazon’s website in various countries
Design & Interactive Experiences
Build Bridges, Not Walls - Design for Users Across Cultures - Jenny Shen btconf Berlin 2018
A talk at beyond tellerrand // BERLIN 2018Build Bridges, Not Walls – Design for Users Across CulturesAs Internet access expands to the far corners of the wor...
Country comparison tool
Please select a country in the dropdown menu below to see the values for the 6 dimensions. After a first country has been selected, a second and even a third country can be chosen to be able to see a comparison of their scores.
Full-Featured Art Direction for the Web by Mina Markham
Now that we have the tools to superpower our layouts, we can start to reimagine how we approach art direction and design on the web. By taking advantage of technologies, some new and some overlooked, we can create a progressively-enhanced design that’s powered by feature queries; one that’s localized for an increasingly global audience. In this talk drawn from her work for Slack and other properties, Mina walks through her process for enhancing design and shows how little changes lead to big design payoffs.