UX & SEO: Working Together to Heal the Rift Between Customers and the Marketers Who Love Them by Jonathon Colman
By re-imagining the classic “I’m a Mac… and I’m a PC” commercials, Jonathon Colman and Erin Hawk from REI help attendees learn how two individual disciplines — User Experience design (UX) and Search Engine Optimization (SEO) — can work together to help customers succeed in their goals and, in so doing, redevelop their relationship while growing their business.