Interesting and impactful text is often deemed a “print only option”. But we can have those effects now with real web text.

Modern CSS gives us the ability to set type for a dynamic medium, which is something relatively new, and requires us to look at typography with a fresh perspective. Chinese typography traversed its own parallel path of evolution over the centuries and this talk will cover the use of CSS as the typesetting tool of the web for both Chinese and Latin-based languages.

As more people move into the online world, it is more crucial than ever to ensure that the world’s diverse written languages have their place on the web. Typesetting on the web doesn’t involve metal sorts and composing sticks. Instead, we use web fonts and CSS. We will be covering the various font properties which, over time, have been continually evolving, giving developers better control over the typography of their projects, as well as even better performance with variable fonts.

For centuries, typography has shaped the way we ‘hear’ what we read. In our web work, though, we've have to balance our typographic desires with user experience and performance, knowing that every weight, width, or style of a typeface required a different file download. Variable fonts change that, as they include every width, weight, slant, and other permutation of a typeface, all in a single file not much bigger than a regular font file. Now, beautiful web typography can be crafted to respond to screen size, language setting, even ambient light. In a detail-packed hour, Jason will show you not just how far the new capabilities can take us, but how to make use of them right away.

The web was invented to display text in a left-to-right horizontal writing mode — the way English and other western European languages flow. But as Bruce Lawson says, WWW stands for the World Wide Web, not the Western Wealthy Web. It's more important now than ever to be inclusive and global in our thinking, and resist imperialistic and nationalistic impulses.

Wrap text around an image, shape, or object, just like you would in InDesign.