By re-imagining the classic “I’m a Mac… and I’m a PC” commercials, Jonathon Colman and Erin Hawk from REI help attendees learn how two individual disciplines — User Experience design (UX) and Search Engine Optimization (SEO) — can work together to help customers succeed in their goals and, in so doing, redevelop their relationship while growing their business.

Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.

A talk for students and alumni of the MSc in Human-Centred Systems at the Centre for Human-Computer Interaction Design.

John Dickens, User Researcher, Sony PlayStation.