Here’s a fun fact: Over the last 10 years, our attention spans have decreased from 12 minutes to 5 minutes. Our ability (and our desire) to read lots of content is clearly impacted. So how do we rock some long form content and make it successful?

On TV dramas like CSI: Crime Scene Investigation, the tiniest shreds of DNA are like magic keys, unlocking the identities of criminals with the speed of a supercomputer and the authority of science. In reality, DNA forensics isn’t nearly so exact, especially when the genetic material at a crime scene comes from more than one […]