Tips: Serifs —Serifs appeared during the Roman Empire —Some scholars, such as Father John Catich, say that serifs were created when brushing letters onto stone before carving them. —Others, such as Nicolete Gray, argue that serifs were created during the carving process itself. —Are serif fonts more legible than sans serif? You will surely meet a client at some point who believes this with all their heart. —One theory is that serifs improve legibility because they guide the horizontal movement of the eye. —Research studies have failed to prove, however, that serifs enhance reading speed or comprehension. —At very small sizes, sans-serif fonts can be more legible because they have less detail. —Nonetheless, many individuals prefer serif fonts for reading long texts. Bias favors familiarity; people may prefer what they see most. Sources —Nicolete Gray, A History of Lettering: Creative Experiment and Letter Identity (David R. Godine, 1986). —Rob Roy Kelly, American Wood Type: 1828–1900...
Design Software & Strategy
Nugget tips —A nugget is a lump of gold or other precious metal buried in the dirt. —Verbal nuggets are little kernels of wisdom, and food nuggets are bite-sized clumps of processed soy or pulverized chicken. —In typography, every word is a nugget. Good spacing holds the nugget together, so it reads as a whole thing, not just a string of letters. —Paragraphs and headlines are nuggets, too. —Make your headlines more nuggetty by tightening the spacing between words, letters, and lines. —Auto line spacing is too loose for headlines. Tighten it up! —Auto line spacing creates big problems when you are combining different sizes of type. Use custom line spacing to group units of information together, such as headings and subheadings. —Love your nuggets! And next time your layout is looking baggy and loose, follow the nuggets! Special thanks to Abbott Miller for the kernel of nugget theory. Music by Michelle Qureshi #typography #graphicdesign
Drop Caps in InDesign #howto #indesigntutorial #indesign #foryoupage #fypage #tipsandtricks #countryclub #adobe #magazine #designtok
Things i wish i knew when I started in graphic design ☀️ next up live text shadows #graphicdesign #graphicdesigner #graphicdesignbasics #tutorial #designtutorials #adobeillustrator #adobe #adobephotoshop #graphicdesigntips #graphicdesignstudents #learngraphicdesign #designtips #aspiringartist#CapCut
Do you know structure reference in adobe firefly? #ducthangds #graphicdesign #illustratortutorial #illustratortips #illustratortricks #illustratorskills #learnontiktok #adobefirefly
TYPOGRAPHERS HATE ME. Okay maybe not, but this tool feels like I’m cheating… #graphicdesign #typography #font #branding
Thoughts on visual hierarchy and subtlety and all that good fucking shit #typography #graphicdesign
Another perspective on understanding how to pair fonts. What if each font was a colour? How would they sit together? Almost like an outfit of clothes youre putting together. Bkue and green should never be seen? Im not so sure about that but deffo some things are more pleasing to the eye than others. Fuck. #typography #graphicsdesign
Serifs are generally considered more readable. Hence why so many long form formats use them. Not always. But generally. Heres why. Its late, hence the whispering. Youre a good person.
A theory thats been percolating the last few weeks
This is the skill to end all skills. #typography #graphicdesign
This is how you get good #typography #graphicdesign #CapCut
A recommendation and analysis of a great geometric font. Fit check? More like outfit check
Words as font images...
How can I create text with a design, such as 'New Website Launch,' where plants appear to be growing out of the letters? I'm looking for tips on techniques to achieve this effect in the best currently possible way, as I having to resort to falling back to Dall-e See below for Dall-e v Firefly resu...
Wise Sans refined — Expressive by Default
In October 2023, we are releasing the updated version of Wise Sans, our big bold font. We will see headlines with more expressive…
Diagrammatic writing | Set Margins'
Butterick’s Practical Typography
dot-font: Seven Principles of Typographic Contrast
The late Canadian typographer Carl Dair was one of the great typographic designers of the 1950s and 1960s, and he may have been the best of them all at explaining the nature of typography. In coordinated projects that he both wrote and designed, he managed to describe — and show — the ways in which […]
guang yu
Featured workYaw Tony: Life Liveth in Me
Embracing Britishness: musings on biscuit lettering culture
It all began two or three years after I moved to the UK when I realised that I was living here in contradiction to my host country and not in harmony with it: (my) life was a cultural fight. It was fr
Type and Gender Stereotypes
Here’s the deal with describing type or lettering as feminine or masculine:This is my simple request. If you already have an inkling about why this might be an issue and think it’s a reaso
Multiscriptual Typesetting
Last month I had the honor of creating the graphics for Designing without Borders, a three-part lecture series hosted by AIGA NY and the TDC. The design process was a collaboration between mysel
Publication guidelines
Tactile Lettering
Tactile lettering has been a huge part of my lettering journey. It has taught me so much about letterforms in a way that just pencil and paper couldn’t. In addition to creating letters out of various food materials, tactile lettering has taught me how to style my own photographs, handle difficult ma
Annick Martin
Graphic Designer + Art Director based in Brooklyn, New York inspired by Latinx pop culture, color and social causes. Annick specializes in branding, experiential marketing and is currently a Design Director at Viacom Digital Studios.
Isabel Urbina Peña
Isabel Urbina Peña is an Art Director originally from Venezuela. She runs her own studio in Brooklyn, focusing in books, lettering, typeface design and experimental handwriting.
Alex Camacho
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79th Street Brewery
Typography Card Deck