IAB Europe's first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising presents the range of emissions models currently available. It explains how they may differ and why they may arrive at varying estimates.  GHG emissions associated with the internet, devices, and supporting systems are thought to constitute nearly…

Sustainability is now a key focus for the digital advertising industry. Last year, it was estimated that a typical ad campaign emitted around 5.4 tons of CO2, with a programmatic ad impression producing around one gram of Co2 emissions. When the number of ad impressions transacted on a regular basis…

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