Decarbonizing the media, broadcast, and streaming industry
From traditional broadcast to streaming and social media, the ways in which we produce,
distribute, and consume media are evolving—along with their overall energy and environmental
impacts. Mitigating these climate impacts across the media, broadcast, and streaming
(MBS) sector is critical, but there are several challenges across measurement methodologies,
data availability, responsibility attribution, and action. This commentary, hence,
provides stage-specific and system-wide interventions necessary to decarbonize the
MBS sector, and calls for urgency in tackling other non-emission climate impacts.