An analysis by the crypto forensics company Chainalysis showed that the majority of people who bought $Trump were likely inexperienced retail investors, possibly dabbling in crypto for the first time. These traders “roughly broke even,” the analysis said, though more than 100,000 of them lost money.
Yet by one estimate, the launch of $Trump generated $58 million in fees for the Trump family in less than a day. As of Friday night, the family also owns, at least on paper, $23 billion worth of $Trump at its $29 price — already a 60 percent drop from the peak. That price would crash even further if the family did a so-called rug pull and moved to rapidly sell off its holdings.