Theory of Basic Human Values - Wikipedia
The Theory of Basic Human Values recognize ten universal values, which can be organized in four higher-order groups. Each of the ten universal values has a central goal that is the underlying motivator.[1][5]
Openness to change[edit]
Self-Direction Independent thought and action—choosing, creating, exploring.
Stimulation Excitement, novelty and challenge in life.
Self-enhancement[edit]
Hedonism Pleasure or sensuous gratification for oneself.
Achievement Personal success through demonstrating competence according to social standards.
Power Social status and prestige, control or dominance over people and resources.
Conservation[edit]
Security Safety, harmony, and stability of society, of relationships, and of self.
Conformity Restraint of actions, inclinations, and impulses likely to upset or harm others and violate social expectations or norms.
Tradition Respect, commitment, and acceptance of the customs and ideas that one's culture or religion provides.
Self-transcendence[edit]
Benevolence Preserving and enhancing the welfare of those with whom one is in frequent personal contact (the ‘in-group’).
Universalism Understanding, appreciation, tolerance, and protection for the welfare of all people and for nature.
Other[edit]
Spirituality was considered as an additional eleventh value, however, it was found that it did not exist in all cultures.