Gamification is big. It’s finding its way into everything from innovation, to customer experience, to software testing. A 2011 research report from Gartner predicted that 70 percent of organizations will have tried their hand at gamification by 2014. What exactly is gamification? Her

Abusive customers. Low pay. Tuberculosis infections. Customer support can be a miserable job. Software makers have long promised to improve the life of customer support reps, and now they’re at it again. This time, they want to turn customer support into a game. They call it gamification. The idea is to take familiar aspects of \[…\]

One company is using gamification to change the customer service paradigm from frustrating to fun -- and customers are loving it.

'2100' is the first simulator in the market to train and develop customer service skills. This is how the new serious game from Gamelearn works.

Muitas empresas estão usando estratégias de gamificação para oferecer experiências mais personalizadas e divertidas aos seus clientes.