SXSW 2018 Schedule | Your expertise fuels your success; it also creates “expert blindness,” skewing how you see and react to the world. Neuroscience can help. Explore a study we conducted using neurometric measures to compare experts to the “normal” people they’re trying to connect with, revealing the subconscious biases expertise creates. Understand how your expertise affects your brain so you can be aware of your potential “blindness” and work to bridge the gap between experts and “normal” people. [Programmi...

SXSW 2018 Schedule | If your marketing budget suddenly goes south, the CMO may feel the power slipping through their fingers. But does money actually equal power? According to Tom Jackson at Cambridge Analytica, the source is data analytics and behavioral communications. Through the application of behavioral science, marketers can make more efficient ad spend decisions by uncovering hidden potential customer pools. The CMO can rise as the hero of the company and increasing effectiveness at a decreased cost. [P...