Following on the first article on defining customer experience, this second installment looks at the first essential step of improving the experience you deliver, which is mapping out your customer journey. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, […]

Quick and simple Customer Journey Mapping guide. Learn how to develop a Customer Journey Map step-by-step today.

Customer journey mapping has become a favourite tool for visualising the customer’s experience. But what exactly are they, how do you create them and what is the best way to use them?