37signals: Advice from Coudal on how to transition from client work to products
“Two quick points. Not every idea is going to work. Know that going in. Ideas tend to follow the path of least resistance and more often than not that path is the one where you find yourself talking an idea to death, by getting hung up on the ‘what ifs.’ So you need to actively push ideas out and embrace failure. Fail spectacularly whenever possible.
“Secondly, every single person I have ever met or corresponded with about leaving the work-for-hire world and trying to create something of their own, something that they really care about, says exactly the same thing. Win, lose or draw they always express the same thought and most of the time they say it in exactly these words.
“What they say is, ‘I should have done this sooner.’”