Sarah Everts: How Advertisers Convinced Americans They Smelled Bad (Smithsonian Magazine)A schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into an $18 billion industry.#hygiene#marketing#history#america·smithsonianmag.com·Nov 26, 2012Sarah Everts: How Advertisers Convinced Americans They Smelled Bad (Smithsonian Magazine)
