Aaron Bady: Clear Satire (The New Inquiry)
the statement “it’s clearly satire” is never true, and can never be true. If satire depends on context, audience, intention, and reception—and I put it to you that it does—then it’s impossible to say, of a tweet like the infamous Onion tweet last week, that it’s “clearly satire.” If you don’t take it as satire, it isn’t. Satire is like shooting an apple off someone’s head. If you do it right, it’s pretty cool and no harm done; if you do it wrong, telling people what you meant to do is beside the point, and no one will care. It either works or it doesn’t. And if you hurt someone while doing it, claiming that it was really satire is just special pleading, demanding that your speech-act doesn’t have to abide by the normal rules.