Mule Design Studio’s Blog: Presenting Design Like You Get Paid For It
How to present and sell design: 1) Don't wing it — postpone until you're ready. 2) Really sell your design — the idea that 'good design speaks for itself' is a myth. 3) Don't get subjective or allow your feelings to get hurt — tell them to tell you when it doesn't work. 4) Don't embarrass the client — make them look good, be honest, listen to them.