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“And if you want to talk about pop music between 1980 and now, that issue—the question of who’s singing and who’s being sung to—is an important one. The study assumes that hit singles in the eighties and hit singles in the new millennium play the same role in our culture. But over the past 30 years, the weekly charts have seen changes a lot more significant than any surge of ego. It’s not just that pop’s audience has changed; it’s that its whole purpose has.”

Thoughts on the tendency of the internet to empower and break down niches. “You can be a niche, but you’re a public niche, so you can’t expect to be left alone about it, or understood on your own terms. The internet makes niches possible, but it’s also a massive space in which loads of different people communicate — and spaces like that tend to pull everyone toward the middle, developing conventions and enforcing a cultural center. So far, this hasn’t stopped plenty of corners of the internet from getting extremely insular and specialized, but it’s still a form of cultural policing on this front.”