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Let's face it. We are all stuck indoors. And it's going to be a while till we travel again. Window Swap is here to fill that deep void in our wanderlust hearts by allowing us to look through someone else's window, somewhere in the world, for a while. A place on the internet where all we travel hungry fools share our 'window views' to help each other feel a little bit better till we can (responsibly) explore our beautiful planet again.

What began as an attempt at a simpler life quickly became a life-style brand.

Influencer-style pictures are simply the way we document our lives now. Beyond pointing out the fact that the original tweet is a sensational fabrication designed to spark outrage—which is really unfortunate and bad!—this argument seems too simplistic, too much of a “Actually you're wrong, this is fine and how we do things now” hot take. Sure, one can take selfies at sites of tragedy, but we can also question and examine how this all came to be: What is an ‘influencer?’ What effects do they have on audiences and subjects? Is this ‘ruin porn?’ How does publicly available life-documentation (i.e. Instagram) differ from the limited availability of the personal printed photo album of the past?