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It’s true, there’s not necessarily a business case to do this, but that is not the only thing Apple will be judged on in the decades to come. And that’s what I’m talking about here: how will future generations look back at Apple, and by extension its customers? Did we all live our lives by more than just the bottom line? Or were the late twentieth and early twenty-first century the decades in which we irrevocably decided that everything should be disposable (or even recyclable) after just two or three years?

"Steve Jobs gives a legendary keynote at Macworld SF every January, launching products and giving a state of the union view of things at Apple. What if you invested $10,000 the day before the keynote, then sold at the end of the keynote day?"