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I don't think the issue is irony. I think that the issue is the cult of the trivial. And it only matters insofar as it makes people feel better or worse. I have observed that many people spend an inordinate amount of their lives devoting obsessive attention to subjects while simultaneously working to demonstrate that they don't take those subjects at all seriously. Not just that they don't take them seriously but that they couldn't possibly. This tends to be expressed in a tone that we typically identify as ironic, but I doesn't have to be, and the focus on irony misses the essential point. I think that people need a sense of narrative in their life, they need self-belief, they need to feel like their life stands for something. And I genuinely believe that the way a lot of people spend the majority of their time-- electronically mediated, participating in a constant digital conversation about whatever has captured the mass attention, and making fun of absolutely everything about it-- is just deadening of any sense of purpose or deeper meaning.