What these two moves share is the underlying view that some kinds of affective labor and digital interactivity are good–the kinds that Swift can both control and extract the most surplus value from–and some kinds of interactivity are bad–the kinds that Swift doesn’t control and extract enough surplus value from. The bad kinds feminize Swift–they put her in the position of feminized laborer, of wife. We can think of Swift’s two moves this week as attempts to Lean In, that is, pull herself out of structural/economic feminization.