Indeed, many of the most pressing issues of the streaming music economy—artist compensation, statistical transparency, sexism—remain untouched, if not deepened, by the rise of the smart speaker. Moreover, as Amazon, Apple, and Google continue to carve out their spaces in the voice marketplace, music consumers and musicians alike will continue to fight against the companies’ preferred walled-garden approach to exclusivity. And though there’s no real reason to sympathize with Tidal or Spotify, the idea that the smart speaker industry might become the exclusive province of massive firms with enough capital to experiment (and huge captive audiences to use as guinea pigs) is significant reason for pause, no matter how little one is interested in owning the devices. A world in which three of tech’s “frightful five” become the equivalent of the major labels, with exclusive holdings in hardware and software, and plenty of incentive to lock competitors’ products and content out of their systems, is a chilling idea, and not as far-fetched as it might seem.