…the notion of indie exceptionalism (and its white, urban, and upper-class trappings) was repeatedly questioned this year, almost always by the very people who benefit from it. Indie-ness in 2012's pop culture has been depicted as an outmoded cliché, an indulgence for the rich and deluded, a jokey lyrical reference, a house of cards, and/or a pile of cool clothes for pop stars and corporations to try on and discard.

‘In terms of its America-sized grandeur and its fixation with the emptiness of dreams, Born to Die attempts to serve as Del Rey's own beautiful, dark, twisted fantasy, but there's no spark and nothing at stake.’