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Russell Davies: No Brand Good
Russell Davies: No Brand Good
For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made.
·russelldavies.typepad.com·
Russell Davies: No Brand Good
HIPSTERRUNOFF: The Memefication of Your Band
HIPSTERRUNOFF: The Memefication of Your Band
Sifting through HRO's sorta-haughty satire is worth it for the occasion post like this, where whoever Carles is gets tired of mocking teenagers and writes something true and intriguing about the state of the music industry and popular music culture (at least for the indie set).
·hipsterrunoff.com·
HIPSTERRUNOFF: The Memefication of Your Band
We Made This: De-branding cigarettes
We Made This: De-branding cigarettes
"the Department of Health is considering plans to force tobacco manufacturers to sell their cigarettes in plain unbranded packets." "They'd be taking one of the most carefully branded products in the world, and de-branding it. And since they've already banned tobacco advertising, cancer sticks don't really have much else left except their branding. They'd be stripping them back to just their name, taste and cost."
·wemadethis.typepad.com·
We Made This: De-branding cigarettes