For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made.

Good rundown of some great and not-so-great logo redesigns in 2008.

Another take on the "NYC" portion of the recent and much-maligned NYC taxi redesign. It is praised. The logo on its own is quite interesting, and the possibilities shown with it as a "vessel" are cool.

A "table of brand element terms."